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RSU Students` final theses / RSU Studējošo noslēgumu darbi
Bakalaura darbi
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Issue Date
Title
Author(s)
2021
Zīmola Kārums identitātes elementu maiņa un tās ietekme uz patērētāju attieksmi pret zīmolu
Renāte Cāne
;
Alīna Venclauska
;
Eiropas studiju fakultāte
;
Faculty of European Studies
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Subject
1
Atslēgvārdi: zīmols
1
brand identity
1
brand identity elements
1
consumer attitude
1
Keywords: brand
1
patērētāju attieksme
1
zīmola identitāte
1
zīmola identitātes elementi
Date issued
1
2021