Digitālā mārketinga iespēju izmantošana uzņēmumā SIA AutoKompleks
No Thumbnail Available
Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Darba autors: Rainers Zimins.
Darba tēma: Digitālā mārketinga aktivitāšu izmantošana konkrētā uzņēmumā.
Darba veids: Bakalaura darbs.
Studiju programma: Starptautiskais marketings un reklāma.
Darba zinātniskais vadītājs: Romāns Putāns
Bakalaura darbā tiek analizēta digitālā mārketinga būtība, aktivitātes un kā izveidot digitālā mārketinga reklāmu.
Darba mērķis - Pamatojoties uz teorijas analīzi un uzņēmuma SIA AutoKompleks konkurentu darbībām digitālajā mārketingā, izveidot digitālā mārketinga reklāmu, zīmola atpazīstamības palielināšanai.
Darba uzdevumi:
1. Analizēt teorijas un zinātniskās literatūras atziņas par digitālā mārketinga būtību, jēdzienu, pielietojumu un tā nozīmi uzņēmējdarbībā;
2. Analizēt teorijas un zinātniskās literatūras atziņas par digitālā mārketinga plāna izvedi un zīmola atpazīstamības būtību
3. Veikt uzņēmuma SIA AutoKompleks un tā konkurentu digitālā mārketinga aktivitāšu analīzi un novērtējumu;
4. Noteikt digitālā mārketinga galvenos veiksmes faktorus (principus) zīmola atpazīstamības veicināšanai lietotu auto tirdzniecības nozarē, veicot ekspertu intervijas;
5. Izstrādāt digitālā mārketinga reklāmas piemēru uzņēmumā SIA AutoKompleks;
6. Novērtēt izveidotās reklāmas izvirzītos mērķus un minēt ekspertu viedokli, ieteikumus par reklāmu.
Darbs sastāv no 3 daļām.
Tā pirmajā daļā tiek analizēta digitālā mārketinga loma uzņēmējdarbībā.
Otrajā daļā tiek analizēts uzņēmuma SIA AutoKompleks un automašīnu tirgus digitālā mārketinga aktivitātes.
Trešajā daļā tiek izstrādāta digitālā mārketinga reklāma.
Rezultātā tiek izstrādāta digitālā mārketinga reklāma uzņēmumam SIA AutoKompleks, kā arī tā tiek novērtēta.
Darbs kopumā izklāstīts 50 lappusēs, tajā iekļautas 2 tabulas.
Darbā izmantoti 47 literatūras avoti un pievienoti 2 pielikumi.
Author of the work: Rainers Zimins. Theme of the work: Use of digital marketing activities in a specific company. Type of work: Bachelor's thesis. Study program: International Marketing and Advertising. Scientific supervisor: Romāns Putāns The bachelor's thesis analyzes the essence of digital marketing, activities and how to create digital marketing advertising. Aim of the work - Based on the analysis of the theory and the activities of SIA AutoKompleks competitors in digital marketing, to create digital marketing advertising to increase brand awareness. Tasks: 1. To analyze theories and findings of scientific literature on the essence, concept, application of digital marketing and its importance in business; 2. To analyze the findings of theory and scientific literature on the implementation of digital marketing plan and the essence of brand recognition 3. To perform analysis and evaluation of digital marketing activities of the company SIA AutoKompleks and its competitors; 4. To determine the main success factors (principles) of digital marketing for the promotion of brand awareness in the used car trade industry by conducting expert interviews; 5. To develop an example of digital marketing advertising in the company SIA AutoKompleks; 6. Evaluate the goals set by the created advertisement and mention the opinion of experts, recommendations about the advertisement. The work consists of 3 parts. The first part analyzes the role of digital marketing in business. The second part analyzes the digital marketing activities of the company SIA AutoKompleks and the car market. In the third part, digital marketing advertising is developed. As a result, a digital marketing advertisement for SIA AutoKompleks is being developed, as well as it is being evaluated. The work is presented in 50 pages, it includes 2 tables. 47 literature sources are used in the work and 2 appendices are added.
Author of the work: Rainers Zimins. Theme of the work: Use of digital marketing activities in a specific company. Type of work: Bachelor's thesis. Study program: International Marketing and Advertising. Scientific supervisor: Romāns Putāns The bachelor's thesis analyzes the essence of digital marketing, activities and how to create digital marketing advertising. Aim of the work - Based on the analysis of the theory and the activities of SIA AutoKompleks competitors in digital marketing, to create digital marketing advertising to increase brand awareness. Tasks: 1. To analyze theories and findings of scientific literature on the essence, concept, application of digital marketing and its importance in business; 2. To analyze the findings of theory and scientific literature on the implementation of digital marketing plan and the essence of brand recognition 3. To perform analysis and evaluation of digital marketing activities of the company SIA AutoKompleks and its competitors; 4. To determine the main success factors (principles) of digital marketing for the promotion of brand awareness in the used car trade industry by conducting expert interviews; 5. To develop an example of digital marketing advertising in the company SIA AutoKompleks; 6. Evaluate the goals set by the created advertisement and mention the opinion of experts, recommendations about the advertisement. The work consists of 3 parts. The first part analyzes the role of digital marketing in business. The second part analyzes the digital marketing activities of the company SIA AutoKompleks and the car market. In the third part, digital marketing advertising is developed. As a result, a digital marketing advertisement for SIA AutoKompleks is being developed, as well as it is being evaluated. The work is presented in 50 pages, it includes 2 tables. 47 literature sources are used in the work and 2 appendices are added.
Description
Starptautiskais mārketings un reklāma
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
Keywords
Digitālais mārketings, auto tirdzniecība, digitālā mārketinga reklāma, Digital marketing, car sale, digital marketing advertising