Mēness un BENU aptieku lojalitātes programmu salīdzinājums
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Date
2023
Authors
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Publisher
Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Bakalaura darbs “Mēness un BENU aptieku lojalitātes programmu salīdzinājums”.
Lojalitātes programmas ir nozīmīgs mārketinga instruments aptiekām, un to aktualitāte ir nenoliedzama.
Lojalitātes programmas ir noderīgs instruments aptieku klientu piesaistei un noturēšanai, kas padara tos
aktuālus un pieprasītus. Galu galā mūsu laikā patērētāji sagaida arvien vairāk personalizētu piedāvājumu,
kas ņem vērā viņu individuālās vajadzības un vēlmes. Lojalitātes programmas, kurās lielāks uzsvars tiek
likts uz personalizāciju, var būt patērētājiem pievilcīgākas un efektīvākas klientu piesaistē un noturēšanā.
Pēdējie gadi izceļas ar nemitīgu tehnoloģiju un mākslīgā intelekta attīstību, kas ir ietekmējis arī arvien
izsmalcinātāku lojalitātes programmu izstrādi un veidošanos un lielāku uzmanību uz klientu orientāciju.
Latvija seko globālajām tendencēm un attīsta sava biznesa tehnoloģiskās sastāvdaļas, t.i., mobilās
aplikācijas, digitālo reklāmu, klientu vēlmju izsekošanu, klientu apmierinātības aptaujas u.c.
Darba autors izvirza sekojošo jautājumu : "Kas ir kopējais un atšķirīgais Mēness un BENU aptiekas
lojalitātes programmās?"
Rezultāti liecina, ka visbiežāk Latvijas iedzīvotāji izmanto aptiekas Mēness un BENU pakalpojumus.
Tomēr populārākā aptieka Latvijā ir Mēness aptieka, jo, balstoties uz aptauju, varam secināt, ka tā
piedāvā vispievilcīgākos piedāvājumus un plašāku lojalitātes programmu.
Darbs sastāv no trim daļām. Pirmajā daļā sniegts teorētisks pārskats par lojalitātes veidošanu. Otrā daļa
ir veltīta aptieku nozares aprakstam. Tresajā daļā ir sniegti datu analīzes rezultāti.
Darbs sastāv no: 50 lapaspusēm, 26 attēliem, 4 tabulām, 101 literatūras avotiem
Bachelor thesis "Comparison of Loyalty Programs of Mēness and BENU Pharmacy stores". Loyalty programs are an important marketing tool for pharmacies, and their relevance is undeniable. Loyalty programs are a useful tool for attracting and retaining pharmacy customers, which makes them relevant and in demand. After all, in our time, consumers expect more and more personalized offers that take into account their individual needs and preferences. Loyalty programs with a greater emphasis on personalization can be more attractive to consumers and more effective in attracting and retaining customers. Recent years have been marked by the constant development of technology and artificial intelligence, which has also influenced the development and formation of increasingly sophisticated loyalty programs and greater attention to customer orientation. Latvia follows global trends and develops the technological components of its business, i.e. mobile applications, digital advertising, tracking customer wishes, customer satisfaction surveys, etc. The author of the paper raises the following question: "What is common and different in the loyalty programs of Mēness and BENU pharmacy stores?" The results show that... The work consists of three parts. The first part provides a theoretical overview of loyalty formation. The second part is devoted to the description of the pharmaceutical industry. The third part presents the results of the data analysis. The work consists of: 50 pages, 26 pictures, 4 tables, 101 literature sources.
Bachelor thesis "Comparison of Loyalty Programs of Mēness and BENU Pharmacy stores". Loyalty programs are an important marketing tool for pharmacies, and their relevance is undeniable. Loyalty programs are a useful tool for attracting and retaining pharmacy customers, which makes them relevant and in demand. After all, in our time, consumers expect more and more personalized offers that take into account their individual needs and preferences. Loyalty programs with a greater emphasis on personalization can be more attractive to consumers and more effective in attracting and retaining customers. Recent years have been marked by the constant development of technology and artificial intelligence, which has also influenced the development and formation of increasingly sophisticated loyalty programs and greater attention to customer orientation. Latvia follows global trends and develops the technological components of its business, i.e. mobile applications, digital advertising, tracking customer wishes, customer satisfaction surveys, etc. The author of the paper raises the following question: "What is common and different in the loyalty programs of Mēness and BENU pharmacy stores?" The results show that... The work consists of three parts. The first part provides a theoretical overview of loyalty formation. The second part is devoted to the description of the pharmaceutical industry. The third part presents the results of the data analysis. The work consists of: 50 pages, 26 pictures, 4 tables, 101 literature sources.
Description
Starptautiskais mārketings un reklāma
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
Keywords
lojalitātes programma, loyalty program