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Research outputs from Pure / Zinātniskās darbības rezultāti no ZDIS Pure
Research outputs from Pure / Zinātniskās darbības rezultāti no ZDIS Pure
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Issue Date
Title
Author(s)
2019
Trends of Development of Integrated Marketing Communication in the Context of Digital Marketing
Bormane, Santa
;
Lubkina, Velta
;
Zvaigzne, Anda
;
Kotāne, Inta
2018
The Influence of Integrated Marketing Communications on the Demand of Sustainable Products at Latvian Food Retail Chains
Skiltere, Daina
;
Bormane, Santa
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Author
1
Skiltere, Daina
Subject
2
marketing communication tools
2
sustainable development
2
sustainable development goals
1
buying decisions
1
Consumer behavior
1
Digital marketing
1
Integrated marketing communication
1
integrated marketing communication
1
quantitative and qualitative anal...
1
SDG 12 - Responsible Consumption ...
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Date issued
1
2019
1
2018