Koncepcijas un satura izstrāde trim komerciāliem profiliem Instagram platformā. Radošais darbs.
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Date
2022
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Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
ANOTĀCIJA
Darba autors: Anna Savenko
Darba tēma: “Koncepcijas un satura izstrāde trim komerciāliem profiliem Instagram platformā”
Darba veids: Bakalaura darbs
Studiju programma: Multimediju komunikācija
Darba zinātniskais vadītājs: Lektora p.i., Baiba Tetere
Darba apjoms: 43 lapaspuses
Atslēgas vārdi: komerciālā fotogrāfija, modes fotogrāfija, Instagram, Instagram fotogrāfija, vizuāls.
Pētījuma mērķis: Bakalaura darbā tiek pētīta komerciālā fotogrāfija, modes fotogrāfija, Instagram fotogrāfija, Instagram vizuāla veidošana, kā arī trīs Instagram komerciālie profili. Darba mērķis ir ar vizuālas koncepcijas palīdzību dod iespēju katram iemācīties veidot unikālu, piesaistošu un pārdošanu veicinošu saturu priekš komerciāliem profiliem Instagram platformā.
Darba saturs: Darbs sastāv no 3 galvenajām daļām. Pirmajā darba daļā tiek apskatīta fotogrāfija kā komunikācija, kā arī tiek analizēta komerciālā fotogrāfija, modes fotogrāfija un Instagram fotogrāfija un tās veiksmīgas izveides pamatprincipi. Darba otrajā daļā tiek apskatīta Instagram platforma kā tāda, tās sniegtās iespējas, satura veidošanas pamatprincipi un pielietojums mārketingā. Trešajā daļā tiek aprakstīta ideja, koncepts, mērķis, mērķauditorija un idejas realizācijas process.
Darba rezultāti: Darba rezultātā, balstoties uz teorētiskiem aspektiem, tikai izveidots saturs priekš trim komerciāliem profiliem Instagram platformā, precīzāk, priekš apakšveļas “Envy Lingerie” zīmola, elektronisko cigarešu “SALT Switch” zīmola un juvelierizstrādājumu “Kosha” zīmola.
Darbs kopumā izklāstīts 43 lappusēs, tajā iekļauti 3 attēli. Darbā izmantoti 25 literatūras avoti un pievienoti 4 pielikumi.
ANNOTATION Author of the paper: Anna Savenko. Theme of the paper: “Concept and content development for three commercial profiles on Instagram platform.” Type of the paper: Bachelor's Thesis. Study program: Multimedia communication. Consultant of the paper: Acting Lecturer. Baiba Tetere. Volume of the paper: 43 pages Key words: commercial photography, fashion photography, Instagram, Instagram photography, visual. Aim of the research: Bachelor's thesis examines commercial photography, fashion photography, Instagram photography, Instagram profile visual design, as well as three Instagram commercial profiles. The aim of the work is to enable everyone to learn to create unique, attractive and selling content for commercial profiles on the Instagram platform through a visual concept. Content of the paper: The work consists of 3 main parts. The first part of the work looks at photography as communication, as well as analyses commercial photography, fashion photography and Instagram photography and the basic principles of its successful creation. The second part of the work examines the Instagram platform as such. its capabilities. the basic principles of content creation and its application in marketing. The third part describes the idea, concept goal, target audience and the process of implementing the idea. Results of the research: As a result of the work, based on theoretical aspects, only content has been created for the three commercial profiles on the Instagram platform, more precisely, for the underwear brand “Envy Lingerie”, the electronic cigarette brand “SALT Switch” and the jewelry brand “Kosha”. The content of the paper is told in 43 pages, and there are 3 photos included. 25 literature sources are used in the work and 4 annexes are added.
ANNOTATION Author of the paper: Anna Savenko. Theme of the paper: “Concept and content development for three commercial profiles on Instagram platform.” Type of the paper: Bachelor's Thesis. Study program: Multimedia communication. Consultant of the paper: Acting Lecturer. Baiba Tetere. Volume of the paper: 43 pages Key words: commercial photography, fashion photography, Instagram, Instagram photography, visual. Aim of the research: Bachelor's thesis examines commercial photography, fashion photography, Instagram photography, Instagram profile visual design, as well as three Instagram commercial profiles. The aim of the work is to enable everyone to learn to create unique, attractive and selling content for commercial profiles on the Instagram platform through a visual concept. Content of the paper: The work consists of 3 main parts. The first part of the work looks at photography as communication, as well as analyses commercial photography, fashion photography and Instagram photography and the basic principles of its successful creation. The second part of the work examines the Instagram platform as such. its capabilities. the basic principles of content creation and its application in marketing. The third part describes the idea, concept goal, target audience and the process of implementing the idea. Results of the research: As a result of the work, based on theoretical aspects, only content has been created for the three commercial profiles on the Instagram platform, more precisely, for the underwear brand “Envy Lingerie”, the electronic cigarette brand “SALT Switch” and the jewelry brand “Kosha”. The content of the paper is told in 43 pages, and there are 3 photos included. 25 literature sources are used in the work and 4 annexes are added.
Description
Multimediju komunikācija
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Keywords
komerciālā fotogrāfija, modes fotogrāfija, Instagram, Instagram fotogrāfija, vizuāls, commercial photography, fashion photography, Instagram, Instagram photography, visual