Tūrisma nozare Latvijā un valsts zīmola loma tajā
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Date
2022
Authors
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Journal ISSN
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Publisher
Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Bakalaura darba autore ir 3. kursa studente Annija Paula Jēgere un bakalaura darba vadītāja
ir Dr. oec. Anželika Berķe- Berga. Bakalaura darba tēma ir “Tūrisma nozare Latvijā valsts zīmola loma tajā”.
Darba mērķis ir, balstoties uz literatūras analīzi, identificēt un analizēt valsts zīmola
raksturojošos indikatorus pēc tūristu plūsmas kvantitatīvajiem rādītājiem, sarindojot tos pēc to nozīmīguma.
Darba teorētiskajā daļā tika apskatīts valsts zīmols un tā loma tūrismā, kā arī tūrisma nozares teorētiskie aspekti. Darba pētījuma daļā tika apskatīti dažādi notikumi, kas ir norisinājušies Latvijā laika posmā no 2017. līdz 2021.gadam un apkopoti dati par tūristu plūsmu, lai varētu veikt secinājumus par dažādu notikumu ietekmes novērtēšanu uz valsts zīmolu indikatoru iespaidā.
Pētījuma dati tika apkopoti un tie tika izmantoti, lai izmērītu ietekmi uz valsts zīmolu, tika aprakstīti arī notikumi, kas ir norisinājušies konkrētajā gadā un mērīta to ietekme pēc 4 faktoriem, kā arī, lai varētu novērot konkrēto notikumu ietekmi uz valsts zīmolu, autore apkopoja datus un analizēja tos par konkrētu 6 mēnešu periodu katram notikumam, sadalot kopējo periodu divās daļās - 3 mēneši pirms konkrētā notikuma un 3 mēneši pēc tā.
Bakalaura darbs ir rakstīts latviešu valodā, to veido ievads, teorētiskā daļa, empīriskā daļa,
secinājumi un priekšlikumi. Darba apjoms ir 55 lpp., tajā iekļauti 4 attēli, un 4 tabulas. Izmantoto informācijas avotu sarakstā apkopoti: 23 latviešu valodas, 24 angļu valodas informācijas avoti.
The author of the bachelor's thesis is Annija Paula Jēgere, a 3rd year student, and the supervisor of the bachelor's thesis is Dr. oec. Anželika Berķe- Berga. The topic of the bachelor's thesis is "Tourism industry in Latvia and the role of national branding it". The aim of the work is, based on the analysis of the literature, to identify and analyse the indicators characterizing the national brand according to the quantitative indicators of the flow of tourists, ranking them according to the size. The theoretical part of the work deals with the national brand and its role in tourism, as well as the theoretical aspects of the tourism industry. In the part of the research, various events that took place in Latvia in the period from 2017 to 2021 were examined and data on the flow of tourists were collected in order to conclude the assessment of the impact of various events on the impact of national brand indicators. The study data were summarized and used to measure the impact on the national brand, to describe specific data that took place in a given year and measured up to the impact of 4 factors, and to observe the impact of specific events on the national brand, the author summarized data and analysed of each specific event in the 6-month period, dividing the total period into two parts, 3 months before and 3 months after the event. The bachelor's thesis is written in Latvian, it consists of an introduction, theoretical part, empirical part, conclusions and proposals. The volume of the work is 55 pages, it includes 4 figures and 4 tables. The information sources used are summarized in 23 Latvian language, 24 English language information sources.
The author of the bachelor's thesis is Annija Paula Jēgere, a 3rd year student, and the supervisor of the bachelor's thesis is Dr. oec. Anželika Berķe- Berga. The topic of the bachelor's thesis is "Tourism industry in Latvia and the role of national branding it". The aim of the work is, based on the analysis of the literature, to identify and analyse the indicators characterizing the national brand according to the quantitative indicators of the flow of tourists, ranking them according to the size. The theoretical part of the work deals with the national brand and its role in tourism, as well as the theoretical aspects of the tourism industry. In the part of the research, various events that took place in Latvia in the period from 2017 to 2021 were examined and data on the flow of tourists were collected in order to conclude the assessment of the impact of various events on the impact of national brand indicators. The study data were summarized and used to measure the impact on the national brand, to describe specific data that took place in a given year and measured up to the impact of 4 factors, and to observe the impact of specific events on the national brand, the author summarized data and analysed of each specific event in the 6-month period, dividing the total period into two parts, 3 months before and 3 months after the event. The bachelor's thesis is written in Latvian, it consists of an introduction, theoretical part, empirical part, conclusions and proposals. The volume of the work is 55 pages, it includes 4 figures and 4 tables. The information sources used are summarized in 23 Latvian language, 24 English language information sources.
Description
Starptautiskais mārketings un reklāma
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
Keywords
tūrisms, zīmols, nozīme, notikumi, stratēģija, tourism, brand, importance, events, strategy