Integrētā komunikācija Latvijas novadu pašvaldībās administratīvi teritoriālās reformas kontekstā.
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Date
2021
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Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Maģistra darbā “Integrētā komunikācija Latvijas novadu pašvaldībās administratīvi teritoriālās reformas kontekstā” autore izpētījusi komunikācijas procesus septiņās Latvijas novadu pašvaldībās – Beverīnas, Burtnieku, Kocēnu, Mazsalacas, Naukšēnu, Rūjienas un Strenču. Ir izpētīts, ka IK novadu pašvaldībās veido vairāki komunikācijas veidi, virzieni un modeļi. Reformas rezultātā to administratīvās teritorijas tiks apvienotas jaunizveidojamā Valmieras novadā.
Darbu veido jēdzienu un saīsinājumu saraksts, ievads, četras nodaļas ar apakšnodaļām, diskusiju daļa, nobeigums, secinājumi, priekšlikumi, izmantotā literatūra un pielikumi. Darba struktūra ir veidota atbilstoši darba mērķim, uzdevumiem un pētāmiem jautājumiem.
Pētījumā daļā izmantotas četras metodes. Pētījumā iekļauti empīriski iegūtie dati, kas iegūti ikdienā veicot sabiedrisko attiecību speciālistes pienākumus pašvaldībā. Izmantojot kvalitatīvo pētījuma metodi, veikta normatīvo aktu analīze un intervija ar Norvēģijas pašvaldību asociācijas pārstāvi, ar kvantitatīvo pētījuma metodi – pašvaldību darbinieku aptaujas analīze un 2020. gadā Vidzemes Augstskolas veiktā novadu iedzīvotāju aptauja. Ar salīdzinošo metodi – komunikācijas procesi starp pētāmām novadu pašvaldībām.
Pētījuma rezultātā ir izstrādāti priekšlikumi Valmieras novada pašvaldības komunikācijas stratēģijai, kas ir risinājums integrētās komunikācijas pilnveidei.
Pašvaldību darbība notiek balstoties uz normatīvajiem aktiem. Tajos noteiktās regulas, neļauj brīvi veikt komunikāciju. Ir jāizstrādā vienoti normatīvie akti un ir jāveic grozījumi. Ir nepieciešams izstrādāt vienotu komunikācijas stratēģiju un politiku, lai nodrošinātu komunikāciju starp pašvaldībām un ministriju.
Komunikācijas stratēģijā ir jānosaka komunikācijas virzieni, kas balstīti uz normatīvajiem aktiem, pētījumiem, komunikācijas pasākumu izvērtējumu un jau sasniegtajiem rezultātiem. Papildus ir jāizstrādā komunikācijas plāns katram Valmieras novada pašvaldības pasākumam. Ir jāizveido iekšējais informatīvais tīkls, lai darbinieki varētu iepazīties ar visiem dokumentiem.
SA speciālistiem ir jāiesaistās komunikācijas procesu veidošanā, stratēģijas izstrādē, nevis tikai informācijas nodošanā sabiedrībai. SA speciālistiem ir jābūt vadības līmeņa darbiniekiem, jo tie galvenās vadlīnijās pārzina ikvienu no nozarēm. Iesaistoties lēmumu pieņemšanas procesos vadības līmenī, tiek stiprināta SA speciālistu iekšējā motivācija un veidota piederības sajūta. Pilsētu un novadu pašvaldībās atšķirīgi plāno komunikācijas procesus. Katrā līdzšinējā novada pašvaldības teritorijā ir jānodrošina SA speciālists.
Maģistra darba apjoms ir 89 lapas. Darbā ir izmantoti 60 literatūras avoti un interneta resursi, un pievienoti 12 pielikumi.
In master’s thesis “Integrated communication in Latvia municipalities in the context of administrative territorial reform” the author studied communication processes in seven Latvian municipalities – Beverīna, Burtnieki, Kocēni, Mazsalaca, Naukšēni, Rūjiena and Strenči. The studies found integrated communication in municipalities is made with several types of communication, directions and models. As a result of the reform, the administrative territories will be merged in the newly established Valmiera region. It consists of a list of concepts and abbreviations, an introduction, four chapters with subsections, a discussion part, conclusions, proposals, literature used in the studies and the appendixes. The structure is formed according to the aim, tasks and research questions. There were four methods used in the studies. It is based on empirically obtained data, which the author obtained while working as a public relations specialist in a municipality. With qualitative research method, an analysis of regulatory enactments and an interview with a representative of the Norwegian Association of Local Authorities were performed, using quantitative research method – an analysis of the survey of local government employees and the survey of county residents conducted by Vidzeme University of Applied Sciences in 2020. With comparison method – communication processes between the surveyed local governments. Proposals are made for the development of the communication strategy of Valmiera municipality, which is a solution for the improvement of communication. The activities of governments are based on regulatory enactments. The regulations do not allow free communication. Unified legislation needs to be developed and amended. It is necessary to develop a unified communication strategy and policy to ensure communication between municipalities and the ministry. When developing a communication strategy, it is necessary to define directions, which are based on regulatory enactments, research, evaluation of communication measures and already achieved results. In addition, a communication plan must be developed for each Valmiera municipality event. An internal information network must be set up so the staff can approach all documents. PR specialists must be involved in shaping communication processes, developing strategies, not just communicate with the public, must be employees at the management level, as they know each of the sectors that are related to the daily work. By engaging in decision-making processes at the management level, the internal motivation of specialists is strengthened and a sense of belonging is created. Communication processes are planned differently in cities and municipalities. A specialist must be provided in each territory of the current municipality. This study contains 89 pages. In the study there are 60 literature and Internet resources used and 12 appendices added.
In master’s thesis “Integrated communication in Latvia municipalities in the context of administrative territorial reform” the author studied communication processes in seven Latvian municipalities – Beverīna, Burtnieki, Kocēni, Mazsalaca, Naukšēni, Rūjiena and Strenči. The studies found integrated communication in municipalities is made with several types of communication, directions and models. As a result of the reform, the administrative territories will be merged in the newly established Valmiera region. It consists of a list of concepts and abbreviations, an introduction, four chapters with subsections, a discussion part, conclusions, proposals, literature used in the studies and the appendixes. The structure is formed according to the aim, tasks and research questions. There were four methods used in the studies. It is based on empirically obtained data, which the author obtained while working as a public relations specialist in a municipality. With qualitative research method, an analysis of regulatory enactments and an interview with a representative of the Norwegian Association of Local Authorities were performed, using quantitative research method – an analysis of the survey of local government employees and the survey of county residents conducted by Vidzeme University of Applied Sciences in 2020. With comparison method – communication processes between the surveyed local governments. Proposals are made for the development of the communication strategy of Valmiera municipality, which is a solution for the improvement of communication. The activities of governments are based on regulatory enactments. The regulations do not allow free communication. Unified legislation needs to be developed and amended. It is necessary to develop a unified communication strategy and policy to ensure communication between municipalities and the ministry. When developing a communication strategy, it is necessary to define directions, which are based on regulatory enactments, research, evaluation of communication measures and already achieved results. In addition, a communication plan must be developed for each Valmiera municipality event. An internal information network must be set up so the staff can approach all documents. PR specialists must be involved in shaping communication processes, developing strategies, not just communicate with the public, must be employees at the management level, as they know each of the sectors that are related to the daily work. By engaging in decision-making processes at the management level, the internal motivation of specialists is strengthened and a sense of belonging is created. Communication processes are planned differently in cities and municipalities. A specialist must be provided in each territory of the current municipality. This study contains 89 pages. In the study there are 60 literature and Internet resources used and 12 appendices added.
Description
Stratēģiskā un sabiedrisko attiecību vadība
Strategic and Public Relations Management
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Strategic and Public Relations Management
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Keywords
integrētā komunikācija, komunikācijas procesi, normatīvie akti, novadu pašvaldības, reforma, sabiedriskās attiecības, integrated communication, communication processes, normative acts, municipalities, reform, public relations