Radošais darbs - Interneta mediju komunikācijas platformas izveide mūzikas ierakstu studijas ”401” zīmola attīstības veicināšanai
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Date
2021
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Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Tā kā digitālo mediju piedāvātie rīki un auditorijas attīstās un aug, dažādiem saturu veidotājiem, māksliniekiem, organizācijām vai citiem publiskajiem komunicētājiem atsevišķos gadījumos var rasties nepieciešamība pielāgoties šiem jaunajiem rīkiem un auditoriju mediju lietošanas paradumiem, lai palielinātu komunikācijas efektivitāti. Mūsdienās internets piedāvā iespējas jebkuram komunicēt ne tikai savstarpēji, bet arī publiski, piesaistot dažādas auditorijas. Aktīvie mākslinieki, kas pārstāv šo konkrēto mūzikas ierakstu studiju, pārsvarā koncentrējas tieši uz hip hop mūzikas žanru un pašu kultūru, kas ir pazīstama arī ar dažādu sociālo problēmu izcelšanu, kritisku pieeju dažādām tēmām, fokusēšanos uz zināšanām un pašizaugsmi, un var pārstāvēt svarīgu lomu personas sevis identificēšanā un dažādu vērtību formēšanā. Diemžēl katra atsevišķā mākslinieka interneta mediju komunikācija ir samērā pasīva un neregulāra. Kamēr viena mākslinieka dziesmas pat ir atskaņotas radio un sasniegušas tūkstošiem cilvēku, citu mākslinieku saturs un mediju aktivitātes nav bijuši tik efektīvi, neskatoties uz līdzīgajām kvalitātēm viņu darbos. Izveidojot vienotu interneta platformu, kur izvietot un uzturēt šo mākslinieku darbus, produktus un aktuālo informāciju par šiem māksliniekiem un viņu aktivitātēm, katra mākslinieka individuālā auditorija sasniegtu arī citus šajā studijā aktīvos māksliniekus, sekojot tikai vienam vai dažiem. Šī platforma arī apvienotu pilnībā visu saturu un aktivitātes vienā kopīgā vietā, un palīdzētu attīstīt kopējo studijas tēlu kā vienotu neatkarīgu radošo grupu, kam būtu liela nozīme šīs grupas kulturālā zīmola attīstībā. Teorijas studijas sastāv no informācijas pētīšanas par subkultūru jēdzienu saistībā ar hip hop mūziku un kultūru, kā arī digitālo mediju attīstības nozīmi hip hop kultūrā un interneta platformu veidošanas aspektiem. Apkopotā informācija kopā ar jau pieejamo mākslinieku saturu un darbiem, nākotnes plāniem, un idejām tika izmantota, lai izveidotu interneta mediju platformu
As digital media tools and audiences are developing and growing all the time, different content creators, artists, organizations or other public communicators sometimes should adapt to these new tools and audience media usage habits for effective communication. Nowadays internet gives everyone the opportunity to communicate not only to each other but also with different audiences. Active artists that are representing this specific music recording studio are creating content mainly focused on hip hop genre and culture which is also known for highlighting different social messages, critics on certain topics, focusing on knowledge and self-development and can take a serious role in a person’s self-identification and different value formation. Unfortunately, the internet media communication of these artists individually is passive and irregular. While music by one artist has been played on radio and has reached thousands of people, other's content and media activities are not so effective despite the similar qualities in their works. By creating an internet platform for the studio where to publish and keep their content, products and actual information about them and their work, the audiences of every individual artist would find other artists from the same group while following only one of them. It would also unite all their work in one place and help to develop the overall image of studio as an independent creative group which then would have an important role in cultural brand development of this group. Theoretical study consists of researching information about subculture definition in hip hop music and culture, and looking into digital media progression aspects on hip hop culture and internet platform creation aspects. Reviewed information combined with already available content from these artists, their future work plans, and ideas was then used to create the internet media platform.
As digital media tools and audiences are developing and growing all the time, different content creators, artists, organizations or other public communicators sometimes should adapt to these new tools and audience media usage habits for effective communication. Nowadays internet gives everyone the opportunity to communicate not only to each other but also with different audiences. Active artists that are representing this specific music recording studio are creating content mainly focused on hip hop genre and culture which is also known for highlighting different social messages, critics on certain topics, focusing on knowledge and self-development and can take a serious role in a person’s self-identification and different value formation. Unfortunately, the internet media communication of these artists individually is passive and irregular. While music by one artist has been played on radio and has reached thousands of people, other's content and media activities are not so effective despite the similar qualities in their works. By creating an internet platform for the studio where to publish and keep their content, products and actual information about them and their work, the audiences of every individual artist would find other artists from the same group while following only one of them. It would also unite all their work in one place and help to develop the overall image of studio as an independent creative group which then would have an important role in cultural brand development of this group. Theoretical study consists of researching information about subculture definition in hip hop music and culture, and looking into digital media progression aspects on hip hop culture and internet platform creation aspects. Reviewed information combined with already available content from these artists, their future work plans, and ideas was then used to create the internet media platform.
Description
Multimediju komunikācija
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Keywords
kultūra, subkultūra, plaforma, mediji, cuklture, subculture, platform, media