Globālās platformas “Youtube” algoritmu piedāvātās informācijas daudzveidība: eksperimentālā “Youtube” algoritmu ietekmes izpēte.
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Date
2021
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Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Bakalaura darba “Globālās platformas “Youtube” Algoritmu piedāvātās informācijas daudzveidība: eksperimentālā “Youtube” algoritmu ietekmes izpēte” mērķis ir analizēt teorētisko materiālu un ar iegūtās informācijas, veikt pētniecisko darbu izmantojot kontentanalīzes metodi. Pētījuma mērķis ir analizēt “Youtube” algoritmu piedāvātās informācijas daudzveidību “up next” piedāvātajā saturā. Pētījums ir aktuāls, jo šobrīd, kad pandēmijas dēļ, visā pasaulē viss notiek attālināti, kā rezultātā vairāk laiks tiek pavadīts pie datora. Ikviens no mums izmanto sociālo platformu “Youtube”, tādēļ ir svarīgi izpētīt, cik ļoti algoritmi ietekmē vai neietekmē piedāvātās informācijas daudzveidību. Būtiski ir tas, ka saskaņā ar jaunākajiem pētījumiem, bērni arvien vairāk laiku pavada pie datoriem, telefoniem internetā. Tādēļ ir svarīgi izpētīt, cik daudzveidīgu vai vienveidīgu informāciju piedāvā “Youtube”. Arī komunikācijas veids ir mainījies, kā rezultātā ikdienā informācijas meklēšanai izmantojam internetu.
Bakalaura darbs sastāv no trīs daļām. Teorētiskās daļas, pētnieciskās daļas un iegūto datu informācijas analīzes un secinājumiem. Pētījumam tika izmatota kvantitatīvā datu analīze.
Pētījuma tēmas aktualitāte ir nozīmīga, jo pirmkārt, digitālo platformu darbība balstās uz izstrādātiem algoritmiem. Algoritmi nosaka, kādu saturu piedāvāt saviem platformu lietotājiem. Auditorija, kura lieto ikdienā sociālās platformas, ne vienmēr zina un saprot, algoritmu darbību. Nav tik brīvi pieejamas informācijas, lai izglītotu, lietotājus, par algoritmu darbībām. Un kā tās var ietekmēt. Otkārt, vai algoritmi spēj sniegt dažādu mediju saturu un daudzveidību, kas ir nepieciešama, katram sociālās platformas lietotājam, lai veidotu plašu un pilnvērtīgu skatījumu, kāds ir nepieciešams demokrātiskā pasaulē. Treškārt, vai “Youtube” platforma ir ņēmusi vērā lietotāju sūdzības, kas ir izteiktas tieši ar algoritmisko darbību satura piedāvājumu.
Priekšlikumi un secinājumi.
1.Lai kontrolētu saturu, kādu piedāvā platforma “Youtube” ir nepieciešams, tomēr atzīmēt, piedāvāto saturu, ja platformas lietotājs nevēlas, ka algoritms aizved projām no meklētās informācijas. Arī tam, ir nepieciešami papildus pētījumi, lai noteiktu, vai tas ietekmē un kā tieši ietekmē algoritmu darbību uz meklēto saturu.
2.Pētījuma laikā, kā jau darba autore secinājumos minēja, tika atklāts, ka lokācijas vietai, kurā tiek veikts pētījums ir arī būtiska nozīme. Tādēļ, lai turpinātu šādu pētījumu, ir jāņem vērā fakts, ka ir jāpievērš uzmanība no kādas ierīces tiek veikts pētījums. Šis darba autores atklājums dos ieguldījumu nākotnē, pētījuma metodes attīstībā.
Darba pamattekstā ir lappuses, informācijas avoti, 5 pielikumi.
Diversity of information provided by the Bachelor's Work's “Youtube” Algsystems: Experimental study of the effects ofYoutube algorithms” aims to analyse theoretical material and, with the information obtained, to carry out research work usinga concessional method. The aim of the study is to analyse thediversity of the information provided by Youtube algorithms inthe content offered by “up next”. The study is ongoingbecause, at the moment, as a result of the pandemic, everything is moving remotely around the world, leading tomore time being spent on the computer. Each of us uses thesocial platform Youtube, so it is important to investigate howmuch algorithms affect or do not affect the diversity of theinformation being offered. What's important is that, accordingto the latest research, children are spending more and moretime on computers, phones on the Internet. It is thereforeimportant to explore how many or uniform information isprovided by Youtube. The form of communication has alsochanged, leading to the daily use of the Internet to search forinformation. The bachelor's work consists of three parts. Theoretical parts, research parts and analysis and conclusions of the dataobtained. Quantitative data analysis was used for the study. The focus of the subject of the study is significant, since first, the functioning of digital platforms is based on developedalgorithms. Algorithms determine what content to offer to theirplatform users. An audience who uses daily social platformsdoesn't always know and understand, the operation ofalgorithms. There is not so freely available information toeducate, users, about the actions of algorithms. And how theycan be affected. Otthly, whether algorithms are able to providethe content and diversity of the various media that is needed, for each user of the social platform, to build a broad and fullview of what is needed in a democratic world. Third, whetherthe Youtube platform has taken into account user complaintsexpressed directly with the content offer of algorithmicactivities. Proposals and conclusions. 1. To control the content that the Youtube platform requires, however, to mark, the content offered if the platform user doesnot want the algorithm to take away from the information theyare seeking. Also, additional studies are needed to determinewhether it affects and how the algorithms work directly on thecontent they are seeking. 2. In the course of the study, as the author of the workmentioned in the conclusions, it was found that thelocalisation site where the study is being carried out alsoplayed an important role. Therefore, in order to continue such astudy, it is necessary to take into account the fact that a studyis being carried out on a device. This discovery of the authorwill contribute to the future, the development of the studymethod. The body of the job contains pages, sources of information,a 5 ttachments.
Diversity of information provided by the Bachelor's Work's “Youtube” Algsystems: Experimental study of the effects ofYoutube algorithms” aims to analyse theoretical material and, with the information obtained, to carry out research work usinga concessional method. The aim of the study is to analyse thediversity of the information provided by Youtube algorithms inthe content offered by “up next”. The study is ongoingbecause, at the moment, as a result of the pandemic, everything is moving remotely around the world, leading tomore time being spent on the computer. Each of us uses thesocial platform Youtube, so it is important to investigate howmuch algorithms affect or do not affect the diversity of theinformation being offered. What's important is that, accordingto the latest research, children are spending more and moretime on computers, phones on the Internet. It is thereforeimportant to explore how many or uniform information isprovided by Youtube. The form of communication has alsochanged, leading to the daily use of the Internet to search forinformation. The bachelor's work consists of three parts. Theoretical parts, research parts and analysis and conclusions of the dataobtained. Quantitative data analysis was used for the study. The focus of the subject of the study is significant, since first, the functioning of digital platforms is based on developedalgorithms. Algorithms determine what content to offer to theirplatform users. An audience who uses daily social platformsdoesn't always know and understand, the operation ofalgorithms. There is not so freely available information toeducate, users, about the actions of algorithms. And how theycan be affected. Otthly, whether algorithms are able to providethe content and diversity of the various media that is needed, for each user of the social platform, to build a broad and fullview of what is needed in a democratic world. Third, whetherthe Youtube platform has taken into account user complaintsexpressed directly with the content offer of algorithmicactivities. Proposals and conclusions. 1. To control the content that the Youtube platform requires, however, to mark, the content offered if the platform user doesnot want the algorithm to take away from the information theyare seeking. Also, additional studies are needed to determinewhether it affects and how the algorithms work directly on thecontent they are seeking. 2. In the course of the study, as the author of the workmentioned in the conclusions, it was found that thelocalisation site where the study is being carried out alsoplayed an important role. Therefore, in order to continue such astudy, it is necessary to take into account the fact that a studyis being carried out on a device. This discovery of the authorwill contribute to the future, the development of the studymethod. The body of the job contains pages, sources of information,a 5 ttachments.
Description
Multimediju komunikācija
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Keywords
Algoritmi, algoritmu ietekme uz “up next” Youtube video saturu, Youtube piedāvātās informācijas dažādība, algorithm, the impact of algorithms on "up next" Youtube video content, the variety of information offered by Youtube.