Modes fotogrāfija urbānajā vidē žurnālā “Rīgas modes” (1949 – 1993).
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Date
2022
Authors
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Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Katra valsts savā attīstības vēsturē iet individuālu ceļu. Tās savdabīgā ētika, kas saistīta ar nacionālo raksturu, ekonomiskajiem faktoriem, paražām un tradīcijām, ievieš un ieaudzina cilvēcē priekšstatus par apģērbu kā unitāru priekšmetu. Ņemot vērā, ka žurnāls “Rīgas Modes” bija viens no ievērojamākajiem 20. gadsimta etaloniem, kurš tiecās sabiedrībā ieviest estētiskos ideālus un vēl šodien daudziem kalpo kā atmiņā paliekošs fotoalbuma stāsts, darba autore savā bakalaura darbā “Modes fotogrāfija urbānajā vidē žurnālā “Rīgas Modes” (1949 – 1993)” ir tiekusies pētīt modes vizualizācijas urbānajā vidē attiecīgi norādītajā laika posmā.
Vide, tehnoloģijas, dzīvesveids, manieres, vēlmes, stili, attiecības starp ķermeni un apģērbu strauji mainās ap mums, taču pagātne vizualizācijās vienmēr ir klātesoša. Ar vizualizāciju palīdzību mēs varam saskatīt arhitektūras elementus un citas detaļas, kuras līdz mūsdienām nav saglabājušās vai ir pārveidotas un mūsdienās vairs nav atpazīstamas. Pilsētvides jeb urbānās vides fotogrāfija ir žanrs, kas ietver dažādas detaļas, elementus vai objektus, kas atrodas publiskā, apbūvētā pilsētvidē. Uzņemtai pilsētvides fotogrāfijai raksturīga ir noteiktas vietas un vēstures notikumu reprezentēšana, kas raisa sajūtas par tā laika dzīvi pilsētā, taču uzņemot šāda veida fotogrāfiju, tās apkārtnē ir iespējams atrast daudz un dažādas detaļas – interesantas formas, krāsas, fonus, priekšplānus, kustību un arī cilvēkus.
Savukārt 20. gadsimtā valdošās apģērba formas, kuras redzamas vienā no populārākā izdevuma “Rīgas Modes” vizualizācijās, mēs varam dēvēt jeb asociēt ar vārdu mode. Mode pilsētvidē šajā gadsimtā nebija produkts, bet gan līdzeklis, kurš palīdzēja radīt un atjaunot pilsētas telpas izjūtu. Mode ir tā, kas definē pilsētu, jo tās fenomens nosaka ne tikai ģērbšanās stilus pilsētvidei, bet arī ietekmē pilsētas identitāti un atmosfēru, veidojot pilsētu un pilsoņu attēlus, kā arī interpretējot pilsētas dzīvesveidu. Urbānās vides atspoguļojums, izdevuma “Rīgas Modes” iekļautajās modes vizualizācijās, tiek daudz interpretēts saskaņā ar modes paradigmu un līdz ar pilsētas ainavu un arhitektūru skatiem, mode zināmā mērā atspoguļo cilvēces sociālos, vēsturiskos un mākslinieciskos attīstības posmus jeb statusus. Modes fotogrāfijas atspoguļo konkrēta perioda skaistuma ideālus - iesaldētas kustības un laiks ir divas no pamatvienībām, kuras tiek ietvertas un iespiestas vēsturiskajās fotogrāfijās. Ņemot vērā, ka arī apģērbam piemīt savs konstruktīvisms, tas no visiem mākslas veidiem tiek visciešāk sasaistīts ar arhitektūru.
Each country goes its own way in its development history. Its peculiar ethics, linked to national character, economic factors, customs and traditions, introduces and inculcates in humanity the notion of clothing as a unitary subject. Considering that the magazine "Rīgas Modes" was one of the most remarkable standards of the 20th century, which sought to introduce aesthetic ideals into society and still serves as a memorable photo album for many today, the author of this bachelor’s theses “Fashion photography in urban environmemnt in the magazine “Rīgas Modes” (1949-1993)” has aimed to study fashion visualisations in the urban environment in the period indicated. The environment, technology, lifestyle, manners, desires, styles, the relationship between the body and clothing are changing rapidly around us, but the past is always present in visualizations. With the help of visualizations, we can see elements of architecture and other details that have not been preserved or transformed to the present day and are no longer recognizable today. Urban photography is a genre that includes various details, elements or objects located in a public, built-up urban environment. Photographed urban photography is characterized by the representation of certain places and historical events that evoke feelings of city life at that time, but when taking this type of photograph, it is possible to find many different details - interesting shapes, colors, backgrounds, foregrounds, movement and also people. In turn, the dominant forms of clothing in the 20th century, which can be seen in one of the visualizations of the most popular edition "Rīgas Modes", can be called or associated with the word fashion. Fashion in the urban environment in this century was not a product, but a means to help create and restore a sense of urban space. Fashion is what defines the city, as its phenomenon not only determines the dress styles of the urban environment, but also influences the city's identity and atmosphere, creating images of the city and citizens, as well as interpreting the city's way of life. The reflection of the urban environment in the fashion visualizations included in the edition “Rīgas Modes” is interpreted in accordance with the fashion paradigm and along with the views of the city landscape and architecture, fashion to some extent reflects the social, historical and artistic development stages or statuses of humanity. Fashion photography reflects the ideals of the beauty of a particular period - frozen movements and time are two of the basic units that are included and printed in historical photographs. Given that clothing also has its own constructivism, of all art forms it is most closely associated with architecture.
Each country goes its own way in its development history. Its peculiar ethics, linked to national character, economic factors, customs and traditions, introduces and inculcates in humanity the notion of clothing as a unitary subject. Considering that the magazine "Rīgas Modes" was one of the most remarkable standards of the 20th century, which sought to introduce aesthetic ideals into society and still serves as a memorable photo album for many today, the author of this bachelor’s theses “Fashion photography in urban environmemnt in the magazine “Rīgas Modes” (1949-1993)” has aimed to study fashion visualisations in the urban environment in the period indicated. The environment, technology, lifestyle, manners, desires, styles, the relationship between the body and clothing are changing rapidly around us, but the past is always present in visualizations. With the help of visualizations, we can see elements of architecture and other details that have not been preserved or transformed to the present day and are no longer recognizable today. Urban photography is a genre that includes various details, elements or objects located in a public, built-up urban environment. Photographed urban photography is characterized by the representation of certain places and historical events that evoke feelings of city life at that time, but when taking this type of photograph, it is possible to find many different details - interesting shapes, colors, backgrounds, foregrounds, movement and also people. In turn, the dominant forms of clothing in the 20th century, which can be seen in one of the visualizations of the most popular edition "Rīgas Modes", can be called or associated with the word fashion. Fashion in the urban environment in this century was not a product, but a means to help create and restore a sense of urban space. Fashion is what defines the city, as its phenomenon not only determines the dress styles of the urban environment, but also influences the city's identity and atmosphere, creating images of the city and citizens, as well as interpreting the city's way of life. The reflection of the urban environment in the fashion visualizations included in the edition “Rīgas Modes” is interpreted in accordance with the fashion paradigm and along with the views of the city landscape and architecture, fashion to some extent reflects the social, historical and artistic development stages or statuses of humanity. Fashion photography reflects the ideals of the beauty of a particular period - frozen movements and time are two of the basic units that are included and printed in historical photographs. Given that clothing also has its own constructivism, of all art forms it is most closely associated with architecture.
Description
Multimediju komunikācija
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Keywords
Atslēgvārdi: vizualizācija, urbāna vide, mode, žurnāls “Rīgas Modes”, Keywords: visualization, urban environment, fashion, magazine “Rīgas Modes”