Sociāli ētisks mārketings: uzņēmuma Nestle gadījuma analīze
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Date
2023
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Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Šis bakalaura darbs ar nosaukumu "Sociāli ētisks mārketings: uzņēmuma Nestle gadījuma analīze"
sniedz padziļinātu Nestle mārketinga darbību analīzi, pievēršot uzmanību sociālajiem un ētiskajiem
aspektiem. Darbā ir izpētīti sociāli ētiska mārketinga teorētiskie aspekti, apskatītas Nestle mārketinga
darbības un novērtēta to efektivitāte. Turklāt darbā ir ierosināti ieteikumi Nestle sociālā un ētiskā
mārketinga prakses uzlabošanai.
Darba sākumā tiek apskatīti sociāli ētiska mārketinga teorētiskie aspekti un šī jēdziena nozīme mūsdienu
uzņēmumos. Tālāk seko Nestle mārketinga aktivitāšu analīze, pievēršot uzmanību uzņēmuma sociālajai
un ētiskajai praksei.
Šajā darbā izmantotā pētījuma metodoloģija ietver kvantitatīvo pieeju. Tika veikta aptauja, lai iegūtu
datus par patērētāju uztveri par Nestle sociālā un ētiskā mārketinga praksi.
Darbā secināts, ka, lai gan Nestle ir centies iekļaut sociālos un ētiskos apsvērumus savās mārketinga
aktivitātēs, joprojām ir iespējami uzlabojumi. Ierosināto ieteikumu mērķis ir uzlabot Nestle sociālo un
ētisko mārketinga praksi un saskaņot to ar uzņēmuma vērtībām un mērķiem.
Kopumā šis bakalaura darbs sniedz vērtīgu ieskatu sociāli ētiskā mārketinga praksē, un Nestle gadījuma
izpēte kalpo kā praktisks piemērs uzņēmumiem, kas vēlas uzlabot savas sociālās un ētiskās mārketinga
darbības.
Kopējais lappušu skaits ir 64 lapaspuses.7 tabulas un 15 attēli. 64 avoti.
This bachelor thesis entitled "Social and ethical marketing: a case study of Nestle" provides an in-depth analysis of Nestle's marketing activities, focusing on social and ethical aspects. The theoretical aspects of social and ethical marketing are explored, Nestle's marketing activities are examined, and their effectiveness evaluated. In addition, the paper proposes recommendations for improving Nestlé's social and ethical marketing practices. The theoretical aspects of social and ethical marketing and the relevance of this concept for modern companies are discussed at the beginning of the thesis. This is followed by an analysis of Nestlé's marketing activities, focusing on the company's social and ethical practices. The research methodology used in this thesis involves a quantitative approach. A survey was conducted to obtain data on consumer perceptions of Nestle's social and ethical marketing practices. The thesis concludes that although Nestle has made efforts to incorporate social and ethical considerations into its marketing activities, there is still room for improvement. The proposed recommendations aim to improve Nestlé's social and ethical marketing practices and align them with the company's values and objectives. Overall, this thesis provides valuable insights into social and ethical marketing practices and the Nestlé case study serves as a practical example for companies wishing to improve their social and ethical marketing activities. The total number of pages is 64.7 tables and 15 figures. 64 research.
This bachelor thesis entitled "Social and ethical marketing: a case study of Nestle" provides an in-depth analysis of Nestle's marketing activities, focusing on social and ethical aspects. The theoretical aspects of social and ethical marketing are explored, Nestle's marketing activities are examined, and their effectiveness evaluated. In addition, the paper proposes recommendations for improving Nestlé's social and ethical marketing practices. The theoretical aspects of social and ethical marketing and the relevance of this concept for modern companies are discussed at the beginning of the thesis. This is followed by an analysis of Nestlé's marketing activities, focusing on the company's social and ethical practices. The research methodology used in this thesis involves a quantitative approach. A survey was conducted to obtain data on consumer perceptions of Nestle's social and ethical marketing practices. The thesis concludes that although Nestle has made efforts to incorporate social and ethical considerations into its marketing activities, there is still room for improvement. The proposed recommendations aim to improve Nestlé's social and ethical marketing practices and align them with the company's values and objectives. Overall, this thesis provides valuable insights into social and ethical marketing practices and the Nestlé case study serves as a practical example for companies wishing to improve their social and ethical marketing activities. The total number of pages is 64.7 tables and 15 figures. 64 research.
Description
Starptautiskais mārketings un reklāma
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
International Marketing and Advertising
Vadība, administrēšana un nekustamo īpašumu pārvaldība
Management, Administration and Real Estate Management
Keywords
mārketings, marketing