Raidierakstu (podcast) kā satura formāta popularitātes ietekmējošie faktori Latvijā.
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Date
2022
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Rīgas Stradiņa universitāte
Rīga Stradiņš University
Rīga Stradiņš University
Abstract
Bakalaura darba “Raidierakstu (podcast) kā satura formāta popularitātes ietekmējošie faktori Latvijā” mērķis ir veikt kvalitatīvo pētījumu par raidierakstu veidotāju un patērētāju viedokļiem, lai izstrādātu raidierakstu satura analīzes kritērijus, kas ļautu identificēt, kas ir vai nav veiksmīgs radieraksts.
Izmantojot sekundāros datus, darbā apskatītas un analizētas teorētiskās nostādnes par raidierakstu popularitāti ietekmējošajiem faktoriem pasaulē. Kvalitatīvajam pētījumam izmantotas trīs metodes – intervijas, fokusgrupas un satura analīze, kas ļāva identificēt vienpadsmit popularitātes kritērijus, kas ir pielāgoti raidierakstiem latviešu valodā.
Pētījumā iegūto datu satura analīze pierāda, ka vienpadsmit darbā izvirzītie raidierakstu popularitāti ietekmējošie kritēriji un to izpildīšanās nosacījumi (vērtēšanas modelis) ir pietiekami reprezentējoši, lai objektīvi skaidrotu to reitingu iemeslus/popularitātes kritērijus.
Darbā secināts, ka katra raidieraksta popularitāti ietekmējošā kritērija secīgas izpildīšanās un pilnveidošanas rezultātā tiek veicināta raidieraksta kopējā popularitāte.
Darba apjoms: 62 lappuses, kurās iekļauti 13 attēli un pievienoti 13 pielikumi.
The aim of the bachelor’s thesis “Factors affecting the popularity of podcasts as a content format in Latvia” is to conduct a qualitative study of podcast producers and consumers’ opinions to develop criteria for analysing the content of broadcasts. Through the use of secondary scientific research, the paper examines and analyses the theoretical positions on the factors influencing the popularity of podcasts in the world. Three methods (interviews, focus groups and content analysis) were used for the qualitative research, as a result of which eleven popularity criteria were established (adapted for podcasts in Latvian). The data obtained with the help of the content analysis, shows that the eleven popularity criteria specified during the research and the conditions for their fulfilment (evaluation model) are sufficiently representative to explain the grounds for chart scores/popularity criteria objectively. The author has concluded that as a result of successive fulfilment and improvement of each established criterion influencing popularity, the overall popularity of a broadcast can be facilitated. Volume: 62 pages, including 13 figures and 13 appendices.
The aim of the bachelor’s thesis “Factors affecting the popularity of podcasts as a content format in Latvia” is to conduct a qualitative study of podcast producers and consumers’ opinions to develop criteria for analysing the content of broadcasts. Through the use of secondary scientific research, the paper examines and analyses the theoretical positions on the factors influencing the popularity of podcasts in the world. Three methods (interviews, focus groups and content analysis) were used for the qualitative research, as a result of which eleven popularity criteria were established (adapted for podcasts in Latvian). The data obtained with the help of the content analysis, shows that the eleven popularity criteria specified during the research and the conditions for their fulfilment (evaluation model) are sufficiently representative to explain the grounds for chart scores/popularity criteria objectively. The author has concluded that as a result of successive fulfilment and improvement of each established criterion influencing popularity, the overall popularity of a broadcast can be facilitated. Volume: 62 pages, including 13 figures and 13 appendices.
Description
Multimediju komunikācija
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Multimedia Communication
Informācijas un komunikācijas zinātnes
Information and Communication Sciences
Keywords
raidieraksts, podkāsts, raidierakstu popularitātes kritēriji, popularitāti ietekmējošie faktori, kvalitatīvās pētījuma metodes, podcast, popularity criteria, factors affecting the popularity, qualitative research approach