Evaluation of the consumer perception of sharing economy : Cases of Latvia, Russia, Ukraine and Belarus
No Thumbnail Available
Date
2021-12-01
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The overwhelming goal of large-scale cross-country research is to evaluate consumers’ perception of a sharing economy. The research was limited by the number of respondents, as well as by the countries represented in the survey. Latvia, Russia, Ukraine, and Belarus were mostly represented, and only these responses (757) were analyzed. The study used multilevel modelling of sharing economy elements (dependent variable) in relation to personal characteristics (age, gender, income, industry) nested by the self-assessed level of eco-friendliness (a key predictor for the attitude towards sharing economy). Findings: The key personal characteristics, which influence a person’s intention to be involved in the sharing economy practices, are level of income, education, and also self-perceived ecological friendliness. The sharing economy is not only a topic for investigation among academicians, but also an issue on the agenda of the European Commission, because it is considered as a driver for growth and job creation in the European Union. Despite an increasing interest and many studies, there is a limited number of studies focused on difference in perception of sharing economy depending on personal characteristics of respondents. This indicates the necessity of conducting such surveys, involving participants from different European countries. The given paper could be used as a methodological framework for other European researchers who are interested in the exploration of the topic regarding perception of the sharing economy.
Description
Publisher Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland.
Keywords
Circular economy, Consumer perception, Cross-country survey, Sharing economy, 5.2 Economy and Business, 5.9 Other social sciences, 1.1. Scientific article indexed in Web of Science and/or Scopus database, Geography, Planning and Development, Renewable Energy, Sustainability and the Environment, Environmental Science (miscellaneous), Energy Engineering and Power Technology, Management, Monitoring, Policy and Law, SDG 7 - Affordable and Clean Energy, SDG 8 - Decent Work and Economic Growth, SDG 12 - Responsible Consumption and Production, SDG 13 - Climate Action
Citation
Tambovceva, T, Titko, J, Svirina, A, Atstaja, D & Tereshina, M 2021, 'Evaluation of the consumer perception of sharing economy : Cases of Latvia, Russia, Ukraine and Belarus', Sustainability (Switzerland), vol. 13, no. 24, 13911. https://doi.org/10.3390/su132413911